Another great story of marketing belongs to a grocery store staple. That's right, carrots. Remember the old days when we had to peel and cut our root vegetables before eating them? In 1989, Mike Yurosek had an idea to reduce waste. It seems that the less-than perfect carrots were being trashed. Yurosek started peeling and cutting those less than perfect carrots and marketing the ready to eat pieces as "baby carrots". He not only cornered the aisle at the grocery store, he also helped reduce waste.
These are just two of the quick antidotes I tell students during entrepreneur lessons. Each story shows how it's not necessarily a brand new idea that will take off, but a combination of having the idea and learning how to market it.